Strategic marketing plans are more than a series of tactics to promote your brand or services. It is a plan that should sit as a part of your organisation’s business plan, to show senior management how marketing efforts support the overall business objectives and how they reach the target audience. We can help with:

  • Creating marketing plans that fit as part of the overall strategy/business plan.
  • We help with setting KPIs for your staff to ensure their roles contribute toward achieving the overall plan.
  • Providing tools and ideas to target your audience in the most engaging way possible.
  • We look at the external environment to find the true competitor strengths and opportunities.
  • We then create a series of tactics and channel recommendations – strategically, not habitually.