WEBSITE DESIGN & execution | BRAND REFRESH | USER EXPERIENCE
philanthropic advice |corporate social responsibility
Profile Systems is a commercial furniture supplier targeting designers and in-house infrastructure teams for large-scale office fit-outs. Meaningful Communications worked with the experienced team at Profile Systems to understand their audience before creating a new website - a simpler, warmer website than their previous text-heavy site.
The new Profile Systems website is now better placed for organic search optimisation, and user experience.
As a part of understanding their brand identity, we found that the team at Profile Systems really wanted to make a difference and share their successes with less fortunate communicate. We provided them information and recommendations of how they could make a meaningful impact in an impoverished community in The Phillipines. The support they have provided has already been life-changing, especially to the children in that community. Financial support has enabled the creation of critical infrastructure - such as providing access to clean water -for this community. You can see more about their philanthropic work here.
In line with being consultative, friendly and approachable the logo and colour palette was changed from a heavy black text, to the charcoal grey elements you can see on their site.
Check them out online.