We love the people and organisations we work with.

We’ve been lucky to deliver marketing services, communication plans, web marketing, SEO analysis, training, planning days and more
to a number of well-known clients wanting to engage audiences meaningfully. Some of the brands close to our hearts are shown below. 


Salvos Stores

Meaningful Communications partnered with the marketing team at Salvos Stores – a not-for-profit chain of second-hand stores – to identify and profile their target audiences, and analyse how they thought and behaved. Then, we considered how best to communicate to improve their customer’s online and offline experience. We worked with the team to maximise their in-house efforts to compliment their agency relationship, so that they could reach their longer-term strategic goals faster and more efficiently.

This consultancy included creating a marketing plan, defining key messages, writing a content and social media strategy, SEO keyword analysis and website recommendations, as well as working with the team through a tender process for a new creative agency.

Not-for-profit marketing
Charity marketing
Rhonda was an absolute pleasure to work with, she was a constant support to me during her time with Salvos Stores and was always available to provide professional advice. She provided us with a really comprehensive understanding on the current state of our website, ways in which we could optimise this for search and recommendations on future needs. We continue to refer back to the work she did for us over a year later.
— Aife O'Loughlin - Marketing Manager

La Trobe University

COMMUNICATION PLANS | INTERNAL COMMUNICAtion stratEGIES |
USER EXPERIENCE (UX) CONSULTING | STUDENT FACING MARKETING-COMMS
SOCIAL MEDIA PLANNING | WORKSHOP FACILITATION.

La Trobe Learning and Teaching appointed Meaningful Communications to help with a series of communication needs. These ranged from communication plans, key messages and positioning, change management communications and internal communications recommendations. This helped the university department clearly position themselves (internally and externally) as a university that is moving with the market and providing students with truly worthy experiences.

Working on a series of communications plans for the Senior Deputy Vice Chancellor's office to support the delivery of strategic initiatives, including delivery for the employability project (Career Ready) was also a key area of assistance. 

Visit La Trobe here.

marketing for educational institutions
Communications for educational institutions
The Deputy Vice-Chancellor (Academic) portfolio contracted Meaningful Communications to support our communications strategies on a range of whole-of-institution strategic projects related to online learning, teaching quality, student satisfaction and graduate outcomes. Rhonda and her team provided comprehensive communications planning and stakeholder engagement strategies that allowed us to successfully deliver projects that will provide great benefit to our students and staff. Meaningful Communications have helped us build organisational capability in our internal communications delivery and engagement and I would wholeheartedly recommend to their services to any organisation seeking support with communications both at a strategic and operational level.
— Grant Kennet, Senior Advisor to Deputy Vice Chancellor, Academic & Alison Gilmore, Operations Manager for La Trobe Teaching & Learning
I was lucky enough to work with Meaningful Communications on a large strategic initiative in 2016. We had an array of complex stakeholders who required differing levels of targeted communication. It was difficult to know where to start… We engaged Meaningful Communications to assist us with this huge piece of work and it was a fantastic decision. They helped us to plot how, when and what we’d deliver to who, and their efforts meant that our projects received the attention we needed them to. I’m not sure how we would have gotten our messages across without the team, I’d happily recommend Meaningful to anyone. Thank you.
— Jess Naylor, Director of Change and Communications, La Trobe University

Response Innovation Lab

Key Messaging | Website creation | Brand identity advice
Audience specific communications.

A group of the world’s most talented innovators and humanitarian disaster responders collaborated to create the Response Innovation Lab; a lab that partners with entrepreneurs, academics, businesses and foundations to co-create and test in a live environment. The consultancy included the creation of key messages, website content creation, brand identity advice and content creation. Most work was done remotely from Australia, with the exception of video content which was done in Jordan.

The work done with Response Innovation Lab supported them to connect with audiences, and gain momentum before the next disaster strikes. You can find out more about them here.

Brand identity advice
Communications plan
Website content creation
It was great working with Rhonda and her team who were timely, polite and really listened to what we were looking for. They were always available and responsive to our needs and had a range of experienced support in many communications areas. Our project together created strong overall organisational communications which we will continue to use into the future.
— Jennifer MacCann, Director of Response Innovation Lab

Epworth HealthCare

CONSULtING | SERVICE MARKETING
FOR MENTAL HEALTH AND REHABILITATION| AGENCY TENDER MANAGEMENT

Supporting the Executive Director of Marketing and Business Development, our Chief Problem Solver was in-house providing advisory services and tactical campaign assistance in line with the changing business structure and objectives.

One of the key campaigns worked on was the new look for Epworth Clinic, the mental health arm of the business - Breaking Through, Together - in conjunction with Mustard Creative. 

Rhonda also was the lead on a detailed, research-based creative and media buying agency tender process.

 Marketing advisory service
Tactical campaign assistance

Profile Systems

WEBSITE DESIGN & execution | BRAND REFRESH | USER EXPERIENCE
philanthropic advice |corporate social responsibility 

Profile Systems is a commercial furniture supplier targeting designers and in-house infrastructure teams for large-scale office fit-outs. Meaningful Communications worked with the experienced team at Profile Systems to understand their audience before creating a new website  - a simpler, warmer website than their previous text-heavy site.

The new Profile Systems website is now better placed for organic search optimisation, and user experience. 

As a part of understanding their brand identity, we found that the team at Profile Systems really wanted to make a difference and share their successes with less fortunate communicate. We provided them information and recommendations of how they could make a meaningful impact in an impoverished community in The Phillipines. The support they have provided has already been life-changing, especially to the children in that community. Financial support has enabled the creation of critical infrastructure - such as providing access to clean water -for this community. You can see more about their philanthropic work here.

In line with being consultative, friendly and approachable the logo and colour palette was changed from a heavy black text, to the charcoal grey elements you can see on their site.

Check them out online. 

Content writing
Marketing for small business
Website redesign
Marketing consultants for small business
It has been a pleasure to work with Meaningful Communications on designing and implementing our new website. Their knowledge of web design and marketing is second to none, and they listened to what we wanted and came back with creative solutions. Rhonda and her team’s communication, enthusiasm, professionalism and friendliness made our experience a wonderful one.

We would absolutely recommend Meaningful Communications to any business looking to reach their full potential!
— Jason & Katie Juba - Directors

Mama & Co

KEYWORD analysis | content writing | Visual brand identity |
Art direction |SOCiAL MEDIA PLANning & TRAINING

Mama & Co offers luxurious, all-natural skin care products, and is the heartfelt creation of mother and daughter duo, Jaya and Lisa. Their brand essence is about nurturing, empowerment and self-belief; all they needed was to bring their brand to life. The team at Meaningful Communications worked with them to help create branding that shows their product range in a way that is true to their brand: transparent, feminine and luxurious.

Their products are incredible! Our favourite is the Indulge Me Face Serum. Check them out here.

Branding for Mama & Co
Developing a brand essence for Mama & Co
Brand strategy for Mama & Co
Brand solutions for Mama & Co
I loved working with Rhonda and the Meaningful Communications team. They were professional and thorough - offering us great advice that has helped us to communicate effectively with our audience, and maintain our philosophy and brand integrity.
— Jaya Ferreria - Co-Founder and Director

Nepal Innovation Lab
with World Vision

COMmunications plan 

Nepal Earthquake Response housed an innovation lab to foster ideas that could be utilised in the recovery phase of the response, and take ideas in a live environment to help provide timely, life-saving applications for the next large scale humanitarian disaster. The lab required a communications consultant to identify a short-term communications plan from a detailed strategy report while the response was in transition phase; then, a long term communications plan when the new reality was in place.

Best. Design to Life

This well-known built brand agency appointed Meaningful Communications to work with them on the strategic direction of their new website. We looked at ways to ensure that SEO content writing didn’t conflict with their beautiful aesthetic, but Meaningful Communications made recommendations to help them meet their business goals.

See what Best. Design to Life do here.

SEO content writing for Best. Design to Life.
Communications strategy for Best. Design to Life.

CBM

CHRISTMAS CAMPAIGN FUNDRAISING

At a time when they were short on staff, CBM contacted Meaningful Communications to help them with their Christmas Fundraising appeal. We worked with the team to ensure that key messages and campaign photos were translated to creative, thematic and meaningful visual messages. The results? We were delighted to find out that the campaign well exceeded target! 

SEO content writing for Best. Design to Life.